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So far varsitysponsor has created 13 blog entries.

Gen Z, a Generation Dominated by Mobile-Reliance

Generation Z, the global youth population, is quickly taking over the current marketplace. With ages ranging from young teenagers to adults in their early twenties, this group represents one of the largest generations in the world and consequently one of the most influential groups in determining how different brands successfully engage their consumers. A technology-dominated [...]

By | 2017-07-18T14:21:48+00:00 July 26th, 2017|youth marketing|

Millennials and Mobile Phones: How Are They Spending Their Time?

It’s no secret that today Millennials use their phones for almost everything. Indeed, it’s almost unheard of for a Millennial to not own some kind of mobile device, let alone for them to not be looking at their phone almost constantly. In fact, according to YPulse’s report on Millennials’ mobile social world, 63% of Millennials [...]

By | 2017-07-18T14:18:47+00:00 July 21st, 2017|youth marketing|

Beautycon 2017: The Five Biggest Trends of the Year

One of the largest and most profitable industries in the current marketplace is the beauty industry. Annually generating billions of dollars, the beauty industry holds enormous significance for both Millennials and Gen Zers. Beautycon, an annual worldwide event with meetings held in cities across the globe, is one of the largest gatherings of beauty brands, [...]

By | 2017-07-18T14:13:40+00:00 July 18th, 2017|youth marketing|

Centennials and Social Media: How It Affects Identity

Centennials are growing up in a world dominated by technology and social media. Social media now affects almost every aspect of Centennials’ lives, from how they make and keep friends to how they form their opinions about the world. In order to understand Centennials and their identity, it is crucial to determine in what specific [...]

By | 2017-07-18T14:06:18+00:00 July 18th, 2017|youth marketing|

Gen Zers and Prom Spending

For many teenagers, prom is not simply an annual dance with their friends. Rather, prom is a significant social event that represents a cornerstone of adolescence. Because prom is much more than just a dance, teens are spending increasingly more money on this evening to ensure that they have the perfect night. In fact, every [...]

By | 2017-05-24T18:01:16+00:00 May 24th, 2017|youth marketing|

Connecting to Centennials

Centennials, those people born between 1997 and the present, make up a significant portion of today’s youth marketplace. As businesses strategize on how to maximize their appeal to this important audience, it can be helpful for them to also be mindful of some key changes this group will be experiencing in 2017. Understanding these changes [...]

By | 2017-05-19T14:28:32+00:00 May 19th, 2017|youth marketing|

What Centennials Want

Generational differences are certainly nothing new. It’s very common for older generations to be unaware of, baffled by, or misunderstand the lifestyles, preferences, and decisions of young generations, teenagers in particular. However, in today’s technology-driven and rapidly changing society, these generational changes seem to be faster and more dramatic than ever before. This has often [...]

By | 2017-05-19T14:25:00+00:00 May 19th, 2017|youth marketing|

The Pulse of Gen Z Trends for 2017

One of the largest, most influential consumer groups in the current marketplace is Generation Z. This generation, also known as Centennials, encompasses the global youth population, a group comprising millions of youth eager to make their mark on the current culture. These young yet very influential consumers are passionate about maintaining brand authenticity and originality [...]

By | 2017-05-19T14:20:15+00:00 May 19th, 2017|youth marketing|

Understanding Influencer Marketing

Our current culture is one that is constantly advancing and evolving. Marketing is no exception. Indeed, digital marketing in our modern age is beginning to look significantly different than it has in years past. This is due to the advent of influencer marketing. This type of marketing relies on digitally famous individuals who are paid [...]

By | 2017-05-19T14:08:07+00:00 April 27th, 2017|youth marketing|

Understanding Centennials

To older generations, the Centennial generation may seem like an impossible enigma. Characterized by speed, innovation, and experimentation, Centennials are a challenging generation for marketers to understand much less successfully reach. The fact that such a complex generation holds so much power and influence in the current marketplace can certainly be intimidating for marketers. However, [...]

By | 2017-05-19T14:10:00+00:00 April 26th, 2017|youth marketing|