Varsity Spirit has developed a highly engaged, loyal audience of cheerleaders and dancers in social media.
- Facebook fans: 1.45M
- Twitter followers: 640K
- Instagram followers: 300K
- Snapchat storyviews: 14K on average.
Daily content covering the ins and outs of cheerleading, dance, and everyday life, Varsity Spirit audiences enjoy engaging and participating with the brand.
The myVarsity App, launched in 2013 to connect Varsity Spirit customers and fan with the cheerleading and dance events throughout the year, has acquired over 130,000 registered users and is still growing.