The It Girls – Your Own Youth Focus Group
The Varsity It Girls are a group of 125 dedicated trendsetters, selected for their on point opinions and willingness to share them! Each team meets four times during the school year at select locations in Orlando, Bridgewater (NJ), Memphis, Dallas and Anaheim to share their thoughts on topics and actively participate in lively discussions about new programs, products and ideas and how Varsity Spirit can bring them alive.
Product launches, tests, and campaigns from outside brands have been presented to the It Girls for assessment and feedback in years past. The It Girl research and development group is an asset to Varsity Spirit’s millennial and centennial activities.